Baby Einstein
2-in-1 Lights & Sea Activity Gym & Saucer
Great minds start little.™ This sea of activities grows with your baby - from a playmat to an activity saucer! The 2-in-1 Lights & Sea Activity Gym & Saucer(TM) has an amazing toy bar that not only entertains baby with a mesmerizing light show - it also attaches to both a play mat to become an engaging playgym, and then transfers to the activity table to become a saucer full of sea-themed activities. This toy bar is multi-colored & lights up, includes 2 character toys and even introduces baby to three languages! Baby Neptune™ character offers a mirror and an optional connectivity station so you can connect your smart phone for viewing Baby Einstein content. The tray table offers an oceanful of activities to keep little hands busy, including a whale popper with beads that spin, a clamshell toy and bead chaser, spinning crab, bendy leaf stalk toy, and a fish bead spinner. The saucer adjusts to 3 positions to keep baby comfy as he or she grows, and the seat rotates 360 degrees so baby can easily reach every toy with ease. 4 link loops allow you to add additional toys to keep the fun fresh. Built in storage tray and seat are both easy to clean. This activity saucer and playmat combo is swimming with grow-with-me value and fun!
Toys for Connected Play...
Baby Einstein was originally started by a Mom who made quirky puppet videos in her basement for he friends and family to enjoy. Fast forward to today, those videos and content are still what most people think of when you mention the name Baby Einstein. As a result, we wanted to find a way to integrate the content with the product in a clever way. The solution to that problem was this Neptune Activity Saucer. The toy bar is a huge mesmerizing light show that grows with baby by attaching to a play gym and then eventually to this entertainer. However, behind the 2 way mirror is a hidden compartment that safely houses a smart device for Mom to stream Baby Einstein videos through the mirror for baby's enjoyment. That feature combined with the other toys and age appropriate play patterns resulted in another hugely successful entertainer.
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CAD built in Autodesk Alias Studio (toys only). Platform designed by Home ID team.
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Evolution of design and features. All renders created in Bunkspeed. Seat pad artwork created by in house fashion team.
Lots of fun interactive toys
When it comes to designing for an infant entertainer, the goal is to always create as many unique toys with interactive play patterns as possible. In addition, I always try to include age-appropriate, tried, and true features, such as mirrors, rattles, teethers, and spinners, with every platform.
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