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Baby Einstein Neptune's Ocean Discovery Jumper

Great minds start little.™ An ocean of activities in a space-saving design that easily adjusts to grow with your baby! Let Baby Neptune introduce your baby to a playtime filled with ocean-themed exploration. The Baby Neptune Jumper features an electronic turtle toy station that entertains baby with lights, sounds, music and more! Baby will discover numbers and colors in three languages: English, French and Spanish. There's a crab that spins inside a clear ball, a little starfish that holds a self-discovery mirror, an octopus paddle toy, flash cards with real-life imagery, and much more. Four height positions keep it just the right size for baby as those little legs begin to get longer. And this new technology makes for the easiest height adjustments you've ever seen! The padded seat rotates 360 degrees so baby can spin around to reach all the toy stations. Link loops allow you to add more toys to keep playtime fresh and engaging. And this secure design has a smaller foot print than many activity centers, so it saves some space in your home. Built-in storage tray and machine-washable seat pad.

Water Water Everywhere!

Due to the super successful launch of many Neptune themed products, we decided to create a new Neptune 3-Leg jumper.  As with all of my entertainer designs, my goal was to create an immersive experience for baby by incorporating fun characters with age appropriate play patterns.  I also wanted to create an extended play story, so I made the electronic Neptune station removable for floor play.  I rounded out the rest of the toys by adding mirrors, rattles, bead chasers, spinners, and ratchets.

CAD built in Autodesk Alias Studio (toys only). Platform designed by Home ID team.

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Evolution of design and features. All renders created in Bunkspeed. Seat pad artwork created by in house fashion team.

Lots of fun interactive toys

When it comes to designing for an infant entertainer, the goal is to always create as many unique toys with interactive play patterns as possible.  In addition, I always try to include age-appropriate, tried, and true features, such as mirrors, rattles, teethers, and spinners, with every platform.

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Ocean themed feet...

Typically, the feet on an entertainer are designed to blend into the overall look of the platform.  However, in this case, we decided to experiment with ways to bring the theme into the feet as well.  Ultimately, we agreed that just the Baby Einstein logo was the best course of action because we could reuse it on every platform and help build brand awareness.

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© 2017 by Matt Gunter

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